THE 1 AND ONLY. THE 1 AND ONLY.

ALL-NEW BMW THE 1 & THE X1.

Take your chance for the stylish breakthrough of THE 1 and THE X1! The uniqueness of our best-selling hatchback or our compact SAV is reflected from its short chassis that brings irreplaceable precision and agility, also maximised room and versatility. The driving experience is hence exceptional.

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Re-watch "1.UNBOX" Videos

Click on below videos to re-watch The "1.Unbox" Show episodes, let our BMW Product Genius introduce and uncover ALL-NEW BMW THE 1 and THE X1 for you!
The show is broadcasted in Cantonese. Please stay tuned to BMW Hong Kong Facebook Page for premiere dates.

Debut Unveiling 101

Debut broadcast on 26 Feb (Wed) 9pm

https://m.me/BMWHK?ref=start_english

Click to activate our interactive "#1.AI Chatbot", discover more aout ALL-NEW BMW THE 1 and THE X1, you can even get exclusive BMW Whatsapp Stickers!

Click to activate our interactive "#1.AI Chatbot"

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